Last weekend Patrick and I had the opportunity to attend C3: Conference for Creative Content, which was organized by Visual Communications, the wonderful folks behind the Los Angeles Asian Pacific Film Festival. The two-day affair covered a variety of interesting show business topics from animation and reality television to video games and entertainment overseas.
The conference included a very cool section on creating in the online space, which we had the pleasure of joining as panelists. Our fellow panelists included Kevin Wu (aka KevJumba – who has over 2.4 million YouTube subscribers), Sheri Bryant (Producer alongside Felicia Day of the Geek and Sundry YouTube network), Bing Chen (YouTube Executive) and Rachel Lee Goldenberg (Producer at Funny or Die). Angry Asian Man blogger Phil Yu (also Awesome Asian Bad Guys executive producer!) served as moderator.
As you might be able to guess from the other panelists’ impressive credentials, we had the least amount of online experience and smallest audience out of any of the speakers. While it’s sort of intimidating to be sharing the stage with KevJumba, who has been making videos for 6 years and is only 22-years-old, it’s also cool to share our perspective on starting to create content from scratch and finding solid success within our first year. Some of the highlights we talked about included using the National Film Society name to our advantage as much as possible, working with PBS and getting Awesome Asian Bad Guys funded on Kickstarter.
The panel was named “Follow the Leader: Knowing Your Online Audience.” How well do we know our online audience? Pretty well. It’s slightly more male than female. While the typical YouTube audience is made up of teens and twenty-somethings, our audience tends to be a little older. And honestly, those are the main things we know about our audience. Slightly more male and slightly older. What do they do for a living? We don’t know. Are they also filmmakers or content creators? We have no idea. What other sorts of entertainment are they into? Stop asking us already!
But you know what? We want to know more about our audience. That’s you! So please tell us a little more about yourself in the comment section below or via Facebook or Twitter. What do you do? Are you a content creator? How did you find the NFS? Please let us know! And thanks!
Oh, and if you have happen to be in San Diego or will be attending the San Diego Asian Film Festival this weekend, check us out on Saturday at 11am on another panel!